Monday, 9 March 2015

Evening Look: Ad Campaign Inspiration


Image Credit: New Urban Decay Perversion Mascara. [ONLINE] Available at: http://www.polishjinx.com/2014/06/new-urban-decay-perversion-mascara.html. [Accessed 09 March 2015].

Model: Stefanie Wood
Image Credit: Los Angeles fashion, beauty, celebrity, and advertising photographer & director Scott Nathan. [ONLINE] Available at: http://www.scottnathanphoto.com/index.php#mi=2&pt=1&pi=10000&s=11&p=2&a=0&at=0. [Accessed 09 March 2015].


I love that not only do Urban Decay offer a range of really nice natural make-up, they are all about experimenting with colour too.  For an evening look, I wanted to capture this idea, by adding pops of colour to the look.  The addition of purple into this smoky eye adds a unique twist to the usual all black look and portrays the idea well that Urban Decay are a great brand for colourful products also. 

To keep with the coloured theme, instead of pairing the smoky eye with a nude lip, I decided after seeing the 'Perversion Mascara' advert that a deep red lip could work nicely.  By using purple and red tones together this would create a sexy, sultry look that is perfect for the evening. 

For the hair, I aim to create a straight, sleek style.  I would bring the hair up and away from the face so that the bold, colourful features were more prominent. 


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