Bibliography

Backstage Beauty: Narciso Rodriguez Spring 2015 - theFashionSpot. [ONLINE] Available at: http://www.thefashionspot.com/beauty/461313-backstage-beauty-narciso-rodriguez-spring-2015/#/slide/1. [Accessed 29 January 2015].

Contouring Highlighting Hacks, Tips, Tricks, Pictures; How To | Teen.com. [ONLINE] Available at: http://www.teen.com/2014/11/13/style/beauty-news-trends-ideas-celebrity-inspiration/contouring-highlighting-hacks-tips-tricks-tutorial-pictures/. [Accessed 31 January 2015].

London Fashion Week SS15 - Day 3. [ONLINE] Available at: http://www.getthegloss.com/article/london-fashion-week-ss15-day-3. [Accessed 29 January 2015].

 Los Angeles fashion, beauty, celebrity, and advertising photographer & director Scott Nathan. [ONLINE] Available at: http://www.scottnathanphoto.com/index.php#mi=2&pt=1&pi=10000&s=11&p=2&a=0&at=0. [Accessed 09 March 2015].

Marc Jacobs Spring/Summer 2015 - No Make-Up (Vogue.co.uk). [ONLINE] Available at: http://www.vogue.co.uk/beauty/2014/09/12/marc-jacobs-spring-summer-2015-no-make-up. [Accessed 29 January 2015].

Naked Palette | Eyeshadow Makeup Compact | Urban Decay. [ONLINE] Available at: http://www.urbandecay.co.uk/naked/naked-colour/naked. [Accessed 16 February 2015].

Naked Skin Weightless Ultra Definition Liquid Makeup. [ONLINE] Available at: http://www.miwitch.com/2012/07/launch-urban-decay-naked-skin.html. [Accessed 18 January 2015].

Naked Weightless Ultra Definition Liquid Makeup | Urban Decay. [ONLINE] Available at: http://www.urbandecay.co.uk/face/face-selection/naked-skin-weightless-ultra-definition-liquid-makeup. [Accessed 16 February 2015].

New Urban Decay Perversion Mascara. [ONLINE] Available at: http://www.polishjinx.com/2014/06/new-urban-decay-perversion-mascara.html. [Accessed 09 March 2015].

Pinterest. [ONLINE] Available at: https://uk.pinterest.com. [Accessed 31 January 2015].

Rikkes Makeup Blog . [ONLINE] Available at: http://rikkesmakeupblog.dk/2013/11/urban-decay-naked-3-kan-nu-forudbestilles/. [Accessed 18 January 2015].

Skinny Confidential Electric look. | Get Electric. Festival Style. | Pinterest. [ONLINE] Available at: https://uk.pinterest.com/pin/40462096626665859/. [Accessed 11 March 2015].

Spring 2015 Fashion Trends From Fashion Week: Glamour.com. [ONLINE] Available at: http://www.glamour.com/fashion/2014/09/spring-2015-fashion-trends-from-fashion-week/3. [Accessed 29 January 2015].

Spring Summer 2015 Beauty Trends: Catwalk Hair & Make-up (Vogue.co.uk). [ONLINE] Available at: http://www.vogue.co.uk/beauty/2014/10/03/spring-summer-2015-beauty-trends-catwalk-hair-makeup/gallery/1239477. [Accessed 29 January 2015].

Urban Decay Fall 2013 (Various Campaigns). [ONLINE] Available at: http://models.com/work/various-campaigns-urban-decay-fall-2013. [Accessed 06 February 2015].

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Urban Decay Pulp Fiction Collection | Spoiled Pretty. [ONLINE] Available at: http://spoiledpretty.com/2014/07/urban-decay-pulp-fiction-collection/. [Accessed 29 January 2015].

Urban Decay Pulp Fiction Collection | Spoiled Pretty. [ONLINE] Available at: http://spoiledpretty.com/2014/07/urban-decay-pulp-fiction-collection/. [Accessed 29 January 2015].

Urban Decay To Arrive On Australian Shores : Moustache Magazine. [ONLINE] Available at: http://www.moustachemagazine.com/2015/02/urban-decay-to-arrive-on-australian-shores/. [Accessed 18 Feburary 2015].

Urban Decay. (October 16, 2014). Brand Spotlight: Urban Decay. Available: http://www.thedieline.com/blog/2014/9/16/brand-spotlight-urban-decay. Last accessed 29th January 2015.

Urban Decay. [ONLINE] Available at: http://www.urbandecay.com/featured/highest-rated. [Accessed 18 January 2015].

Vera Wang Spring 2015 Makeup - New York Fashion Week Beauty Trends. [ONLINE] Available at: http://www.style.com/beauty/backstage/2014/vera-wang-spring-2015-makeup. [Accessed 29 January 2015].

Project Evaluation

This semester, our project was named ‘Beauty and the Brand’.  ‘Beauty and the Brand’ focused on Make-up and Hair within the Fashion and Beauty industry.  Practically, we learnt to perfect and expand our knowledge and skills in beauty make-up application and learnt various new hairstyling techniques.  We also had the chance to thoroughly research our chosen brand and study current and upcoming trends.  This project has been my favourite so far, with strong hopes of working within the Fashion and Beauty industry after University, I feel like this project has been really beneficial.

For me, the most enjoyable part of the project has been creating various different themed looks for my brand, Urban Decay.  Starting with the initial concept, researching trends, creating face charts and then completing the shoot.  I think this has given me chance to creatively step out of my comfort zone and has also allowed me to collaborate with many other students which is always a positive thing.  In terms of learning new techniques, I have learnt most in make-up sessions with Kat, especially when focusing on editorial style.  The ‘Colour Challenge’ sessions that Kat organised gave me the chance to not only experiment with a lot more colour but also with different shapes to create a unique and edgy look.  To improve on my skills, I’d like to learn a lot more about working on different skin tones.  This is something we haven’t particularly done much of but I think is a really important skill as a make-up artist.

When researching for Urban Decay, I have primarily been researching key figures within the brand.  These include the founders, creative officers and directors.  By researching these key figures it has given me an insight into the brand as a whole, and especially their creative processes particularly for their fun and colourful product packaging.   This research has inspired and influenced me into being more experimental with colour when designing my looks, which is especially important as my chosen brand is Urban Decay, who are well known for their vibrant products. 

The most successful part of my project has been the final outcomes of my photoshoots, these have been great for adding to my portfolio and although I did have some issues when trying to find photographers, this always worked itself out in the end.  I also felt as if I struggled to find a lot about Urban Decay’s key artists, they haven’t really had any well known make-up artists work with them, they praise the talent of their in-store make-up artists the most as all of these are extremely creatively talented.  However to overcome this issue, I was able to visit the Urban Decay boutique in London to do some research and also watch a few make-up demos, which helped me in choosing relevant products for my different themed looks and learn new and different techniques I could use in order to create a good final outcome.

Additional Product (Setting Spray) Final Images

Additional Product Inspiration

For my Additional Product shoot, seeing as Urban Decay don't offer any kind of skincare products and very rarely release nail varnishes, I decided to do a shoot focused on UD's Setting Spray.  By doing a shoot using a prop, this enabled me to create some different images than I had previously for my Beauty and the Brand portfolio.

The image above, gave me some inspiration on how to shoot the look.  I aim to create an action style shot, using the actual Setting Spray bottle, getting the model to spray her face whilst my photographer captures the shot.  

The Setting Spray carries Urban Decay's popular purple colour scheme, so I will have my model's nails painted purple to stick with the brand's theme.

Additional Shoot- Facechart and Hairchart

For the additional product shoot, I wanted to keep the make-up quite simple as to not take away from the product being used in the photoshoot.  For the look I have created a copper toned, defined eye and a nude glossy lip.  Although I don't want the make-up to look heavy, I still want the make-up to be visible as the shoot is advertising a make-up setting spray. 

I want to keep the hair very natural, an almost wet-look curly style.  

High Summer/ Beach Final Images

High Summer/ Beach Look- Facechart and Hairchart

For my High Summer/Beach look, I wanted to create something with a copper/golden tone that still incorporates a bright pop of colour.  I am lucky enough to have the chance to work with a model with lovely tanned, olive skin which is perfect for this kind of golden look.  Charlotte, my model, also has long brunette hair so the choices of colour are also perfect for her overall complexion.  For the shoot, I aim to create a light, dewy and bronzed look to the skin with shimmery copper eyes using the Naked 1 Palette and a glossy berry lip, to do this I am going to use an Urban Decay 'Sheer Revolution' lipstick to give the lips a stained yet still glossy finish.

To compliment this look, I have opted for a sleek, high ponytail.  My model has long, thick hair so is perfect for creating a luscious, long ponytail.  Having the hair off the face keeps the look really fresh and clean against the golden toned make-up which is what High Summer and Beach looks are all about.

High Summer/ Beach Inspiration: Moodboard

Here, I have grouped some images into a mood board as inspiration for my High Summer/ Beach look.  I'm loving the idea of a really smoked out, blended golden and copper eye to give a natural yet still polished look.  To accompany this I'm definitely going to use a bright coloured, saturated gloss lip which adds a high fashion edge to the style.

In terms of hair I think a sleek, high ponytail will work well.  The style is simple and sleek but still elegant for summer.

High Summer/ Beach Ad Campaign Inspiration

This advertisement is from the highly anticipated summer 2015 'Summer Nights' Collection.  What caught my eye particularly within the image are the copper and gold tones around the eye, which to me screams high summer but I also love that Urban Decay have stuck to their roots and incorporated a saturated, glossy bright purple lip.  The gold tones and purple work really well together to create a unique, beach appropriate look.

This advert has inspired me to create a gold toned look with a pop of colour for my High Summer shoot.  These tones work well with most eye colours and really brighten and open up the eye.  I aim to use lots of golden, champagne and copper shades from the original Naked Palette to give a bright eyed look which is perfect for a summer inspired make-up as for this season most people wouldn't necessarily wear a really heavy make-up look.

Sticking to the original Urban Decay roots, I'd like to use a bright, glossy colour on the lips.  I'm really enjoying using pinks and oranges on the lips, so will experiment with these colours to see which works best with the golden eyes.

Studio Masterclass: Eleven Strand Plait

Creating an 11 Strand Plait:

To create an 11 strand plait, you first need to create a 5 strand plait, which has been explained and simplified below:

1. If your hair is prone to tangling, start by detangling your hair thoroughly.  Take a clean section of hair you wish to plait. Make sure you leave two sections of hair either side of this section, as these will be added to create your 11 strands. 
2. Split this section into 5 equal strands. Imagine the strands are numbered 1-5 from left to right.
3. Cross strand 1 under strand 2, then over strand 3. Pull tight.
4. Cross strand 5 under strand 4, then over strand 1.
5. Pick up a small section of hair from your hairline on the left side and add it to strand 2.
6. Cross strand 2 under strand 3, then over strand 5.
7. Pick up a small section of hair from your hairline on the right side and add it to strand 4.
8. Cross strand 4 under strand 1, then over strand 2. 
9. Repeat steps 6-9 until you reach the nape of your neck.  In general terms, you cross the leftmost/rightmost strand under the one next to it, then over the middle strand, adding in little bits of hair from your hairline as you go.
10. Once you reach your neck, continue plaiting the 5 strands in the same pattern, and secure with a hair-band/ kirby grip.
11. Next, take one of you sections from either side of your 5 strand plait. Split this section into 3 strands, as you would to create a normal plait.  Start by plaiting once normally, then before beginning the next section, find the first outer loop of the 5-strand braid and poke your fingers through.  Now pull the closest outer strand of the 3-strand braid through that loop, weaving the two braids together.  Continue this process until you reach the bottom of the plait, and then repeat with the other section.
12. Once you have completed your 11 strand braid, secure with a small hair tie and loosen by gently pulling on the braid.  This way, you will really be able to see the plait structure.
     

11 Strand Plait

Five Strand Plait

Spring/Summer 15 Final Images

Spring/Summer 15 Look- Facechart and Hairchart

My Spring/Summer design is all about pops of vibrant colour.  The turquoise and coral shades sit really well together, and give off that fresh spring vibe.  My model for this look is a red head so is perfect for the shoot, she also has naturally flawless skin with freckles so I'll use a light coverage so her natural skin tone will be come through. 

In order to create a Spring/Summer hairstyle that will complement my fresh, colourful make-up look, I decided to create a Bohemian style side plait.  This style isn't too polished, and allows hair to fall out of the plait to frame the face and create that edgy, not quite perfect style.  This is perfect for Spring/Summer as your make-up and hair doesn't always have to be perfect, but can still look girly and chic.

Spring/ Summer Look Inspiration: Moodboard

For my Spring/ Summer Look I wanted to create a colourful, bohemian inspired look using bright colours such as turquoise and coral.  The Urban Decay Electric Palette is perfect for creating this kind of look as it holds various bright shades that are perfect for the warmer months.  To go with this kind of make-up, I thought a messy braid would work well to give a fresh and not completely polished edge to the look.

Spring/ Summer Look: Ad Campaign Inspiration

Image Credit: he Skinny Confidential Electric look. | Get Electric. Festival Style. | Pinterest. [ONLINE] Available at: https://uk.pinterest.com/pin/40462096626665859/. [Accessed 11 March 2015].

After having a scroll through Urban Decay's Pinterest account, I came across a really nice board called 'Get Electric, Festival Style'.  This board contained various make-up images, and non make-up images also that incorporated lots of colourful pastel and bright tones which I think are perfect for Spring/Summer.  Throughout the colder months I think we often stick to much darker, berry tones but as the sun comes out, we start to experiment more with colours such as blues, greens and turquoise. 

I was inspired by the image above as there has been a use of colour on the eyes, but the rest of the make-up is still fresh and dewy, just like it should be during Spring/ Summer.  For my Spring/Summer look I think turquoise is a great, spring colour to use, especially around the eyes.  I think a well blended turquoise shadow would look great for my look, but I will also experiment with using a pop of turquoise in the waterline.

As I have said before, I think the skin should be fresh and dewy so would ideally use a foundation with a light coverage and would bronze up the skin to give a healthy glow.  For the lips, as the eyes will be quite bright, a nude lip would work well.  However, I think a coral lip would also work well if I was just to use the turquoise in the waterline. 

Evening Look Final Images

Evening Look Testing

Whilst at home, I tested out my Evening/ Timed Assessment look.  I used a variety of purple matte shadows from Illamasqua, using a metallic purpley green shade in the centre and corner of the lid.  Personally , I would like the look to come out slightly more purple for the actual shoot, so I aim to use a purple metallic shadow with more of a red tone to achieve this.  As well as this, I would like the edges of the shadow to be cleaner, as I think this will create more of a sleek look, this can simply be fixed by cleaning up the edges of the shadow with a cotton bod and concealer.

To create the red lip, I used Mac Diva, a perfect deep toned, vampy red.  This really complements the purple and they work perfectly together to create a sultry style which is perfect for Eveing wear.

Evening Look: Ad Campaign Inspiration

Image Credit: New Urban Decay Perversion Mascara. [ONLINE] Available at: http://www.polishjinx.com/2014/06/new-urban-decay-perversion-mascara.html. [Accessed 09 March 2015].

Model: Stefanie Wood

Image Credit: Los Angeles fashion, beauty, celebrity, and advertising photographer & director Scott Nathan. [ONLINE] Available at: http://www.scottnathanphoto.com/index.php#mi=2&pt=1&pi=10000&s=11&p=2&a=0&at=0. [Accessed 09 March 2015].

I love that not only do Urban Decay offer a range of really nice natural make-up, they are all about experimenting with colour too.  For an evening look, I wanted to capture this idea, by adding pops of colour to the look.  The addition of purple into this smoky eye adds a unique twist to the usual all black look and portrays the idea well that Urban Decay are a great brand for colourful products also. 

To keep with the coloured theme, instead of pairing the smoky eye with a nude lip, I decided after seeing the 'Perversion Mascara' advert that a deep red lip could work nicely.  By using purple and red tones together this would create a sexy, sultry look that is perfect for the evening. 

For the hair, I aim to create a straight, sleek style.  I would bring the hair up and away from the face so that the bold, colourful features were more prominent. 

Colour that Inspires

I have mentioned a lot previously that Urban Decay are a very colourful brand.  Anything to do with colour completely inspires them, whether this is images of landscape, materials, objects.  Urban Decay have a huge presence on Pinterest, I found a board that really inspired me especially for my Spring/Summer and High Summer/ Beach shoots called 'Colour that Inspires' which includes a variety of these kind of images.

The orange and blue tones in these images particularly influenced my make-up design process for my Spring/ Summer shoot.  The colours combine perfectly, and when used on separate features of the face create a really nice complementary, season appropriate make-up look. 

The next board, named 'Bronze Hues' was a form of inspiration for my High Summer shoot, when I personally think of summer make-up and hair I think of golden, bronze tones.  A look that isn't polished, something fresh but still made up.  I think this board completely sums up that style, and I even got some styling inspiration too. 

Evening Look/ Timed Assessment- Facechart and Hairchart

Following my research, this is my Evening Look design.  I have incorporated purple and burnt red toned browns on the eyes to create a smokey and sultry look.  I want to create a very polished evening look, with clean lines around the eyes and lips.   I think this is the perfect 'Dangerous' evening look for Urban Decay, the look is mysterious but still fun with the incorporation of various colours.

My hair design is very sleek, nothing too extravagant so that it doesn't take away from the make-up and create a polished final look.  

Evening Look Inspiration: Moodboard

For my Urban Decay inspired Evening Look, I wanted to create a more smokey look.  As Urban Decay are known for their colourful products swell as their more natural ones, I though I could create a colourful, purple smokey eye using shades from the Naked 3 Pallette and Electric Palette.  To keep with the sultry theme, I thought I would pair the smokey eye with an oxblood red shade lip.

Having recently learnt the art of Sleek Hair in class, I will aim to create a sleek, cross over style hair that's pulled away from the face.  This way, the full attention will be on the facial features. 

Studio: Classic Shapes and Silhouettes

This studio session was all about Sleek Hair. After we had blow-dried and straightened the hair, we created sleek ponytails and cross over styles.

Equipment Needed:

Water Spray

Paddle Brush

Denman Brush

Pintail Comb

Blow Dryer

Straighteners

Shine Serum

Hairspray

Hairband

Bobby Pins

Creating Sleek, Straight Hair:

1. Start off by brushing through your models hair, making sure the hair is knot free.  After this, spray the hair with water until it is damp.
2. Blow-dry hair working from back of the head toward the front with a flat paddle brush or penman brush.  Aim the blow dryer in a downward motion towards the hair, this will help lay the hair cuticles flat and prevent frizz from forming.
3. Next, straighten one to two-inch sections of hair at a time working upwards.
4. Once all the hair is straightened, run a shine serum through the hair using your fingers.

Creating a Sleek Ponytail:

1. Put your fingers at the crown of the head and gather up a large section of hair from the front of the head.  Make sure you are in a position to move around the head.
2. Run your hairbrush over the section you have pulled up, making sure that the hair is pulled tight with no bumps.
3. Gather the bottom section of hair into your hand with the top section, brush hair upwards making sure it is also neat.  The ponytail should be sat at the crown of the head.
4. Once all hair is neat, secure with a hairband or bungee.  A bungee is best for sleek hairstyles as it doesn't pull the hair which causes bumps.
5. To finish, spritz some hairspray over the ponytail and comb over the style to get rid of any bumps and flyways.

Sleek, Cross Over Style:

1. Start with dried and straightened hair.  Take a section of hair from the middle of the head, taken roughly from around the temples and clip this out the way.
2. Take a small section of hair from the front, sides of the head either side.  Comb these back, making sure they look sleek and secure with a kirby grip.  Cross the hair over at the back and secure one grip through the other to create a secure hold.
3. Next, take the section at the front and gently rest this over the cross over sections at the back.  Not only will this cover the grips but create a chic, polished look to the style.
4. To create a more punk style, you can backcomb this front section to give lift and volume.