Image Credit: Urban Decay, la Cina ed i test sugli animali | Le Shampiste. [ONLINE] Available at: http://www.leshampiste.com/urban-decay-cina-test-animali/. [Accessed 17 January 2015].
One of my favourite beauty brands has to be Urban Decay, I truly believe they are a unique brand that offers make-up from every colour palette. They offer some of the most colourful cosmetics on the market, but do neutral just as well!
About Urban Decay
Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Wende Zomnir, and David Soward. Urban Decay started nearly 20 years ago when pink, red and beige dominated the beauty market. Sandy Lerner and Wende Zomnir were recognised as creative and strong-minded businesswoman with a determination to shake up the cosmetic industry.
The team mixed nail polish in Zomnir’s Laguna Beach bungalow. From there, they launched Urban Decay in January 1999, which included a line of 10 lipsticks and 12 nail polishes. Their colour palette was inspired by the urban landscape with names such as Roach Smog, Rust, Oil Slick and Acid Rain. The first magazine ad was named “Does Pink Make You Puke?,” fuelling the revolution as other cosmetic companies then tried to keep up with Urban Decays ever growing make-up line.
Image Credit: "Does pink make you puke?" | Flickr - Photo Sharing!. [ONLINE] Available at: https://www.flickr.com/photos/superflysparkle/6220266392/. [Accessed 17 January 2015].
Urban Decay is known for some unusual shades and new, experimental products. They are primarily known for their Eyeshadow Primer Potion, highly pigmented eye shadows, waterproof 24/7 Glide-On Eye Pencils, All Nighter Long-Lasting Makeup Setting Sprays and three of the best-selling eye shadow palettes: Naked, Naked2 and Naked3. Urban Decay are also a cruelty free company.
Image Credit: The Style and Beauty DoctorThe Style and Beauty Doctor. [ONLINE] Available at: http://www.thestyleandbeautydoctor.com/2013/11/new-beauty-floor-at-macys-herald-square/. [Accessed 17 January 2015].
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