Alongside their presence on various other social media platforms, Urban Decay also have their own independently run blog named ' The Violet Underground '. Not only do they post about make-up, but they also post about News, Inspiration, How-to's and Behind the Scenes.
I think their blog is also great as it gives Beauty Bloggers and Youtubers (or generally people who are interested in make-up!), the chance to share their creative talent with like minded others. This gives us as viewers of the blog, chance to see old and new products in action and inspires us to experiment with our style.
Urban Decay are also very clever as their Youtube is linked to their website, which in theory should increase the following on both platforms, the same goes with their Youtube and Pinterest accounts.
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