Image Credits: Urban Decay on Pinterest. [ONLINE] Available at: https://uk.pinterest.com/urbandecay/. [Accessed 29 January 2015].
After looking through Urban Decay's social media presence, I have released they often use Pinterest to share images and inspiration to their followers. They have various different boards, each tailored to a style of make-up, a product or general colour/ make-up inspiration. I think this is a great way for them as a brand to engage with Urban Decay customers, as in the modern day, most people are able to connect with them as a brand through social media on their phones or laptops/computers. As well as this, young people, who are the main target audience for UD are always scrolling through apps like Pinterest or Instagram for new make-up looks or new products to try and the UD Pinterest account has this all in one place.
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