"Urban Decay is beauty with an edge. It’s feminine, dangerous and fun."
Feminine:
These are some of the images that are placed on the Urban Decay 'Feminine' Pinterest Board. The images are very soft and girly with the use of a lots of pastel pink and bronze colours. I think a 'Feminine' customer would value shades from the Naked 1 and Naked 3 Palettes, and their overall make-up look would be fairly natural but still polished.
Dangerous:
The 'Dangerous' board contains a look of darker images, both is style and colour. The 'Dangerous' customer wouldn't be afraid to experiment with make-up and hair styles, trying new shapes and colours. Bold brows and sharp liner are pinned numerous times on this board, and definitely convey a dangerous message.
Fun:
The 'Fun' board is very colourfully experimental. The images show women with various different shades of hair and a fun, quirky style. In my opinion, the Electric Palette would appeal to the 'Fun' customer as it is full of vibrant shades.
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