Whilst researching Urban Decay's advertisements, I have struggled to find many that incorporate a lot of colour. None the less, their campaigns are all unique and equally stunning. To this day, any advertisements that I've seen from the company have been online or in magazines, never have they broadcast adverts on the TV.
Image Credit: Naked Skin Weightless Ultra Definition Liquid Makeup. [ONLINE] Available at: http://www.miwitch.com/2012/07/launch-urban-decay-naked-skin.html. [Accessed 18 January 2015].
Image Credit: Urban Decay Cosmetics for Eyes, Lips, Face, Body and Nails. [ONLINE] Available at: http://www.urbandecay.com. [Accessed 18 January 2015].
Image Credit: Urban Decay Cosmetics for Eyes, Lips, Face, Body and Nails. [ONLINE] Available at: http://www.urbandecay.com. [Accessed 18 January 2015].
Image Credit: Urban Decay Cosmetics for Eyes, Lips, Face, Body and Nails. [ONLINE] Available at: http://www.urbandecay.com. [Accessed 18 January 2015].
However, I did recently discover that there is an Urban Decay Cosmetics Youtube Channel. The Channel features videos about new products, up-coming trends and even make-up tutorials from some of the companies make-up artists as well as a handful of beauty bloggers/vloggers. These tutorials vary from how to use a specific Urban Decay product to creating various different day & evening looks. Their channel currently has over 35,000 subscribers, showing that they connect well with their audience through social media, this is no surprise considering I believe that as a brand they appeal more to the younger, tech-savvy generation.
As well as Youtube, they also have a huge following on Instagram (1.6 million) and Pinterest ( 64,000). They are constantly posting pretty pictures of products onto their Instagram, and even ran a competition on their Pinterest account last year. Followers were asked to pin looks they would love to wear to Coachella Music Festival in America with Urban Decay picking a winner to give tickets to at the end.
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